Before that, Albert-Jan landed several times in Copenhagen in order to get to know more about the company and visited a customer to better understand the organization’s concept, Return on Behavior. “We have had numerous meetings to fully comprehend the unique selling points of this product,” Albert-Jan highlights.

In mid 2008, TeleFaction Benelux B.V. was officially founded by Albert-Jan Mante and Eelco Huisman with Albert-Jan having a primary focus on the Dutch market while Eelco is more concentrating on the Belgium market.

The future looks positive, as several companies have been contacting the two of them and marketing activities are taking place uninterrupted. Potential customers are showing consistent interest in the Return on Behavior concept, especially in the direct measurement of the customer experiences and the complete reporting (including individual reporting), as well as in the analysis.

Asked about why they decided to join TeleFaction, Albert-Jan says that, “We saw potential because this company is able to deliver a complete solution (measurements, reporting & analysis, action list, adjust behavior). Also because its clients have to integrate the Return on Behavior concept in the daily processes as part of normal business, making the product one of a kind.”

At this point in time, several proposals are being delivered and discussions about the next steps are ongoing.