Ethics on research is our priority

admin — Mon, 03 Nov 2008 06:29:19 +0000

TeleFaction is now a member of ESOMAR, the European Society for Opinion and Marketing Research. This means that we are going to follow the rules of the ICC/ESOMAR Code on Market and Social Practice, which consists of ethical conduct for organizations that use telephone, face-to-face or online surveys.

They have chosen due to the fact that ESOMAR’s Code of Ethical Practice has been adopted by more than 100 national market research associations.

Because our team is committed to integrity, we decided to utilize this International code to make sure our clients are protected. TeleFaction believes that high quality research improves the way businesses make decisions; therefore following a ‘code of ethical practice’ is the best way to deliver our concept, Return on Behavior.

The general purposes of the code are:

To set out the ethical rules which market researchers shall follow;
To enhance the public´s confidence in market research by emphasising the rights and safeguards to which they are entitled under this code;
To safeguard freedom for market researchers to seek, receive and impart information;
To emphasize the need for special responsibility when seeking the opinions of children and young people;
To minimize the need for governmental and/or intergovernmental legislation or regulation.

TeleFaction » Research

Ethics on research is our priority