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Topdanmark lives up to the promise |
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24 hours a day, 7 days a week, Topdanmark’s customer centre serves more than 10 million phone calls annually from Topdanmark’s customers. At one of Denmark’s biggest insurance companies, the customer experience and customer satisfaction level are always in focus. Over the past few years, Topdanmark has gone against the marketing tendency by exclusively focusing on the individual customer’s experience and individual communication.
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Topdanmark Marketing Director Bjørn Verwohlt says:
”In close co-operation with TeleFaction, throughout the past 3 years Topdanmark has constantly improved the customers’ experiences of the quality of our customer service. Today, daily measurements have a great impact on Topdanmark’s ability to live up to our promises to our customers. This enables us to react to deviations from our most important KPIs. Today, on the basis of TeleFaction’s models and tool, we have a unique method of knowing how the customers generally experience Topdanmark. This means that our Return on Behavior is very satisfactory.” |
Bjørn Verwohlt,
Marketing Director, Topdanmark
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If you wish to learn more about how you create results in co-operation with TeleFaction, you can:
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