Tryg Vesta is the second largest insurance company within the Nordic region, with strong market shares in Denmark and Sweden, with a growing presence in Norway and Finland. TeleFaction has worked with Tryg in a advisory role, in order to ensure that the questions being asked, are the ones that will provide the most information about the customer. By implementing a proven methodology, this has allowed Tryg to make the change that was imperative to help evolve the core ability to measure and report on customer satisfaction throughout the organisation.